Naics Tool
We created this tool after reading the fantastic article "Picking your market" by tidemarkcap. The tool helps you to find fragmented markets for your next Vertical SaaS business. As of now we only support the US since all our data comes from the US government. Note: the user experience is a lot better on desktop.
The tool works as following:
1. Select industries
Select industries by NAICS Code that you want to compare to each other. By clicking on the little arrow you can select industries more fine granularly.
2. Compare industries and get insights
After you have selected industries you are interested in you can scroll down to the plots. All industries/markets are plotted along two axis: number of companies and fragmentation level. The further right an industry is, the more companies are in that industry. The further to the top an industry is, the more fragmented the industry is. How is fragmentation calculated? We substract the revenue from the top 50 companies from the overall revenue of the industry and use that number as an fragmentation indicator. The lower the revenue of the top 50 companies is compared to the overall revenue the more fragmented is the market. You can find exact numbers by hovering over each market (blue dot). Furthermore, you can also look at the fragmentation level by the number of employees and payroll expenses.
If you have questions or feedback you can reach us on Twitter: @jan_ruettinger and @jh_damm
NAICS CodeDescriptionNum. of EmployeesRevenueNumber of Companies
21
Mining, quarrying, and oil and gas extraction598,620$400.47B25,273
22
Utilities658,384$577.10B18,913
23
Construction6,647,047$1.99T715,364
31-33
Manufacturing11,522,039$5.55T291,586
42
Wholesale trade6,242,335$8.73T408,333
44-45
Retail trade15,938,821$4.95T1,064,087
48-49
Transportation and warehousing4,954,931$895.23B237,095
51
Information3,565,063$1.58T153,928
52
Finance and insurance6,499,871$4.34T475,780
53
Real estate and rental and leasing2,194,885$674.15B410,820
54
Professional, scientific, and technical services9,015,366$1.84T913,624
56
Administrative and support and waste management and remediation services11,889,169$950.89B417,259
61
Educational services722,823$65.72B77,334
62
Health care and social assistance20,506,502$2.53T892,245
71
Arts, entertainment, and recreation2,390,279$265.62B142,938
72
Accommodation and food services14,002,624$938.24B726,081
81
Other services (except public administration)3,696,831$544.13B560,845
Selected Naics Codes:
The % number of fragmentation is calculated as the ratio of the revenue that is generated by all companies but the top 50 companies and the revenue of all companies.